pragmatic, resourceful & blunt marketing counsel

Looking for someone who coddles your ego, validates your ideas no matter how strange and keeps you up-to-date on the latest jargon and trends in the world of marketing? I’m not that person.

Need someone who’s reactive to your plans, can change their efforts based on a whim and is happy to explore the tangents of branding and mind share? I’m not that person.

Hunting for a friend in business? I’m not that person either. (Get an office dog.)

I’m here to help you generate revenue, shrink sales cycles and gain greater exposure. I’m here to keep you on task, focused on your target market and kill the business distractions that sidetrack you from both.

I’m a business-to-business (b2b) technology marketer with a passion for entrepreneurs. I won’t help you push pills, consumer packaged goods or peddle financial services of any sort — those products put me to sleep.

Give me your complex, esoteric applications. I’ll help you find paying customers for them through target market validation, effective messaging and lead generation efforts.

I won’t be impressed by your matrixed organization, because it will slow both of us down from achieving your goals. I won’t be in awe of your financial resources since they tend to lend short-sided marketing decisions. And I won’t buy into your bulletproof business plan either — but I willl poke holes in it to help you generate sales faster.

I’m not a good fit for everyone, but if you think I might be for you, .