| The cool Autumn winds and changing color of the leaves were once thought to be the cause of duck migrations. Today, they migrate thousands of hunters from the suburbs to the marshes, prairies and ponds of their prey.
This startup sporting goods manufacturer had developed the next generation of duck decoys. Their president, an avid duck hunter, wanted a memorable brand that could capture excitement of the season and a refined identity that could reinforce the company's premium pricing strategy and stand up against the rigors low-end, injection molding machines. My elegant solution met all of these demands. [See also: Brochure]
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