Too many companies tend to be Ready-Fire-Aim with their marketing. Without a clear understanding of your target market and their pains, your marketing efforts – be they product development or promotions focused – will be reactionary or worse, driven by a sales guy. A solid marketing strategy doesn’t take 50 pages of research and detail plans, but it takes more than gut feeling and a few assumptions.

Whether launching a company or rolling-out a new product, a well conceived and executed strategy is often beyond the reach and internal resources of many companies for one key reason: a loss of perspective. I help you regain your focus on the target market that drives revenue.

When was the last time you spoke with at least three prospects and customers in a week? Kudos if you can fill up two hands with that number. Unfortunately, fewer and fewer people have the luxury of that direct contact with you and your team, and it takes more than that to grow your company. Great ideas, great products and great resources go nowhere unless they are shared.

Great content is key. It starts dialogues. It reinforces relationships. And it keeps your competitors at bay.

Great content is also tough to create. It requires focus, planning and consistency. Together, we can develop your voice and share your ideas with a greater audience.

Any effort that is not driven to directly generate revenue is a waste of critical resources for any emerging b2b company. Your brand is largely a byproduct of sales and customer service and not by any marketing efforts.

Building revenue is a discipline that requires focus, flexibility and, at times, finesse. It looks at and optimizes the entire sales process, not just up to when a campaign launches. I’ll help you generate qualified leads, nurture those “tire-kickers” into customers and speed up your sales cycle in return.

The United States is a big place. Too many exporters have overlooked its scale and complexity, and left poorer and disappointed. There are many unforeseen problems when trying to break into the US marketplace. The tactics that worked for you in smaller markets often work against you in this massive market.

I’ve helped many firms understand scale and successfully navigate this complex country. It takes focus, a little bit more time than you expected, but also less money than you might think. You also might want to check out my blog series on the Seven Deadly Marketing Sins of Exporting.

The average B2B purchase is not an impulse buy; it’s studied, verified and lengthy – often with too many opinions in the mix. Media exposure – being trade, analyst or new media – is critical to the success of tech firms of any size. It sets your company apart within industries that are otherwise full of marketing white noise.

Support includes developing and maintaining relationships with key influencers, identifying and segmenting media, pitching coverage and speaking engagements, coordinating interviews and briefings/tours, integrating SEO and crafting as bylined articles.

Everyone needs a mentor, if not a dozen. The hundreds of distractions of your work day can drain focus and put you on a path of dangerous tangents.

I can help you keep it together. Mentoring is an inexpensive way to move your marketing efforts forward through advice, feedback, ideas and quick work. In-person or Skype sessions will work within your schedule, and can when you need them most.