making sense out of mobile noise
The mobile microcosm is in a constant state flux. Robust tech from Silicon Valley competes equally against leaner innovations from emerging countries. Hardware releases from Apple, Samsung or ZTE can legitimize or kill hard-fought industry standards in days. And new riffs on software or strategies push the limits of the most battle-hardened professionals.
The critical breadcrumbs you need to know not get lost in mobile are a solid understanding of your users, the willingness to experiment and a grasp of what data matters and when it matters.
Frankly, it’s more than building a @#$%! mobile app that no one needs.
Here’s where to start:
Good audits will show you what your users need and where to start, but mobile strategies show the journeys your users will take, set critical goals, and roadmaps the techniques and technologies to integrate mobile throughout your organization.
These examples are not endpoints, but beginnings for your organization. Experimenting with your mobile mixes, analyzing the data and scaling up what works provides you with a consistently clear path through the noisy mobile ecosystem.
Good strategists often started elsewhere and bring that experience to mobile. As a tech marketer with over 15 years of experience, I also offer:
Whether launching a company or rolling-out a new product, a well-conceived and executed strategy is often beyond the reach and internal resources of many companies for one key reason: a loss of perspective. I help you regain your focus on the target market that drives revenue.
I can help you keep it together. Mentoring is an inexpensive way to move your efforts forward through advice, feedback, ideas and quick work. In-person or Skype sessions will work within your schedule, and can when you need them most.