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3FER: 11 April 2014

chicago

I’m in Chicago for the Heartland Mobile Council’s inaugural Mobile Marketing Certification program, and I’m craving mobile magic. Here are three examples of mobile innovation to inspire your morning:

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#1: Transit Shelter Destruction

Pepsi flexed some augmented reality muscle to promote Pepsi Max on the streets of London. The platform blended live video with scenes of alien invasions, meteors and much more:

Mobile Marketer: “How Pepsi is elevating message delivery via augmented reality” http://bit.ly/PXtfmy
YouTube: http://bit.ly/PXtHRv

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#2: Lyft a private pilot

Pilots want to fly, and you’d prefer to skirt the TSA queue. AirPooler aims to be the Lyft of the private aviation world. Imagine booking a flight to a remote cabin right from your mobile device–at a fraction of the cost of a commercial flight.

This idea has the potential revolutionizing business travel, if you don’t mind the risks of ending up like Buddy Holly:

TechCrunch: “AirPooler Is Lyft For Private Planes” http://bit.ly/PXweez 

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#3: 80,000 Volts of Fun

Tomorrow I’ll be presenting at my 6th MinneBar–a day-long geekfest at the Best Buy HQ. Since connected devices are the next evolution of mobile, here’s a prototype of a drone armed with a taser aptly named Project C.U.P.I.D.:

YouTube: http://bit.ly/PXz3MT