#1: Understanding Mobile Moments

We all get deluged with webinar invites. Most are thinly veneered sales pitches. But yesterday, I thoroughly enjoyed an Urban Airship session with Forrester Analyst Ted Shadler.

Shadler reinforces how mobile makes consumer immediacy possible. He highlights companies like Uber and Starbucks who are meeting those demanding consumer expectations by understanding their context and delivering on their moments of need.

No need to register. This will be the best 17 minutes of your week (his portion begins 7 minutes in):

Webinar Recording: “Industry Leaders in Mobile Maturity” http://bit.ly/1hDOyjd
Amazon: The Mobile Mindshift http://bit.ly/1hDQ6d8
Forrester: “Re-Engineer Your Business For Mobile Moments” http://bit.ly/1hDT1T0

[br]

#2: Is Mobile Mutating UPS?

Mobile impacts more than just marketing efforts and IT budgets. It can radically change the way businesses evolve. Most people point to Target or Starbucks as mobile innovators, but both companies are only focused on optimizing their customers’ experience.

For UPS, mobile is mutating the company across the enterprise–such as adding 3D printing at select UPS Stores. Check out this thinking in action:

Mobile Marketing Daily: “UPS Caters To ‘Shifted’ Mobile Consumers” http://bit.ly/O5ZUVr
Forbes: “UPS May Have Hit Pay Dirt With 3D Printing” http://bit.ly/O5Zu13
UPS: “3D Printing Accessible to Start-ups and Small Business Owners” http://bit.ly/O5YHx9

[br]

#3: Pizza Wars

The average American downs 23 lbs of pizza a year, making it a highly competitive $30B  industry. It no surprise that national chains are competing for an ever growing slice of this market. That pushes them to battle to be on the forefront of mobile innovation.

And it’s working. 2013 was the first year where a majority of sales came from online. And for some, a majority of those online sales were from mobile devices.

If you’re looking for some Friday inspiration, check out these sources:

MoBlog: “Taste And Tech: Papa John’s Nears Digital Tipping Point” http://bit.ly/O654AI
Mobile Marketer: “Papa John’s touts mobile in TV commercial as digital hits 45pc of revenue” http://bit.ly/O66lI7
QSR: “Order’s Up for Pizza Hut’s Mobile Platform” http://bit.ly/O68oM3
SMS MArketing Blog: “Pizza Hut SMS Geofencing Campaign 2.6X More Effective Than Online Advertising” http://bit.ly/O69g3p
Mobile Commerce Daily: “Mobile Web outpaces app in Pizza Hut’s digital ordering” http://bit.ly/O6a4oR
Restaurant News: “Domino’s Pizza to offer hands-free ordering from car” http://bit.ly/O6bcZP
Mobile Commere Daily: “Domino’s Pizza makes limited-time offers vital part of mobile strategy” http://bit.ly/O6bIqx