#1: Mobile the Walmart Way

Forrester provides a great summary from the CTIA presentation of Gibu Thomas, Walmart’s Global Head of Mobile. Here’s a tasty tidbit: Walmart’s mobile-engaged shoppers spend 77% more each month and make four more trips per month:  http://bit.ly/13dpB8j

 

#2: Coco-Cola, Free Tickets & SMS

Coca-Cola’s is pushing free coupons and concerts tickets to VitaminWater buyers via SMS. When they text a special code inside the cap and they keyword TEXT2TIX to a shortcode, Coca-Cola sends 75 cent coupon and enters them to win free Live Nation concert tickets. More in Mobile Marketer: http://bit.ly/ZqMCaU

 

#3: Smartphones & Americans

Pew Research is one of the few organizations who’ve tracked the impact of mobile across many areas of American society. So when they publish data on smartphone ownership trends, it’s always a must read for marketers and app developers:  http://bit.ly/13dw2bC