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By the Numbers: Black Friday, Cyber Tuesday & Mobile

Whether you battled the crowds last week or scored great online deals this week, many more of you used your mobile phone this year. According to the National Retail Federation, 139M shoppers spent $59 billion on Thanksgiving weekend alone, with nearly 40.7% online—a 7.6% jump over last year.

What part did mobile play in this retail bacchanalia? Here’s some impressive numbers for you to process:

  • Mobile accounted for 16.3% of online sales (IBM Benchmark).
  • Mobile phones accounted for 58.6% of the traffic (IBM).
  • iPad drove 88.3% of the tablet traffic (IBM).
  • Mobile accounted for 25% of black Friday and 22% of Cyber Monday sales (Adobe).
  • eBay/PayPal experienced 511% increase in Thanksgiving Day mobile payment activity since 2010.
The impact of  smartphones, especially when they’re attached to youth, powered these results:
  • 30M Smartphones have been injected into the US since 11/2011 (comScore).
  • The iPhone 5 generated more mobile sales in three days than the iPhone 4S did a month, driving holiday sales (comScore).
  • 38% of Students said that they’d do mobile shopping on Thanksgiving Day (Digitas).
  • 32% of Students are likely to decline a Thanksgiving meal invitation if they know they would not be able to use their mobile devices while there. (Digitas)

So did you use your mobile phone when shopping this past weekend?