I’ve run a nonprofit–resources are tight and cash is tighter. That’s why when I see nonprofits like the @KindestCutMN push QR code scanners to homepages, I get murphed. Here’s why:

1. Per Google, over 65% of people who visited a mobile-unfriendly site will never return to it.
2. The next 34.5% will likely never go deeper than 1-2 pages.
3. And the remaining 0.5% are still unlikely to convert because there’s never a clear call to action–to donate, volunteer or snip your poor pooch.

So here’s what you need you need to do:

1. If you can’t make your entire site mobile-optimized (due to politics or $$$), you can easily setup a 2-3 page microsite.
2. Create a landing page tied to each campaign. It makes it easier to track the effectiveness of your efforts…and you want to do track them.
3. Tell visitors what you want them to do. We’re damn indecisive and easily distracted–especially on our phones. You spent $$$ to bring us here, so tell us why and make it easy.

(And if you work for @KindestCutMN, contact me. I’m happy to help good causes.)

[Cross-posted from QR Code Critic.]